Built by a seller, for sellers

Founder

Paul Bassett

Paul is a sales professional, leader and trainer with more than 16 years in technology sales. Having sold business and consumer hardware as well as software as a service, he has worked with a wide range of customers and mastered a broad set of selling strategies and tactics.

Paul spent five years in sales at Apple, regularly named the world's most admired company. There he learned Apple's renowned Steps of Service. Apple famously modelled its buying experience on the service guests have come to know at Ritz-Carlton hotels. Paul not only learned this approach selling computer hardware, but perfected it on Apple's business-to-business sales team, where he sold more than $1 million of hardware to business customers in just a few years.

Paul then joined Jobber, one of Canada's biggest and most successful software startups, as one of its founding sales team members. He spent 11 years there, first in direct sales as an account executive and account manager, then leading sales development and expansion teams. He went on to sales enablement, where he perfected the craft of teaching others the secrets of great selling.

Paul brings this experience to Top Pursuit as its founder and lead trainer, and it shapes the platform's training and practice. He is dedicating the next chapter of his career to helping other salespeople succeed and build long, fulfilling and rewarding careers of their own.